1. To improve sales to Hispanic organizations and businesses.
2. To enhance the satisfaction of Hispanic organizations and business customer
3. To understand basic cultural differences between the Hispanic and American cultures and how they reflect in business practices of Hispanics.
4. To learn how the culture of different Hispanic countries vary, impacting their business practices accordingly.
5. To understand the Hispanic-American cultural mix and how to deal with it
6. To create awareness of the impact of Attitudes on dealing with customer diversity and on one’s personal behavior. To begin a process of replacing negative attitudes with positive ones.
7. To identify key issues that are important to different Hispanic customers, due to their cultural background.

• The seminar is geared to action and role playing rather than just lectures. Included are:
  • Understand the cultural differences of Hispanic businesses
  • Know the Sales Process and be able to apply the Sales skills
  • Know how to provide outstanding customer service and have the right attitude
  • How to become an effective communicator

D. Benefits

• The Hispanic population is expected to be the largest minority population in the United States by the year 2005.
  • It has a total purchasing power of $266 billion.
  • During the early 90's Hispanic owned businesses increased at a rate three times higher than all other US firms.
  • Hispanic entrepreneurs got appointed to key governmental and political positions.
  • The trend for increased purchasing power and influence of Hispanic owned businesses makes it critical for any business to learn how to deal with this customer segment in the most effective manner.
• Some of the benefits expected are:
  • Better rapport with Hispanic organizations and businesses
  • Better understanding of Hispanic culture and how it affects their ways of doing business
  • Closer relationship with Hispanic businesses