Management Resourecs Institute -Strategic planning

The driving force of any strategic plan is satisfying the customer's needs. The Customer Needs Analysis is the most powerful tool available to do that

A. OBJECTIVES AND SUMMARY

The bottom line of a strategic plan is to define a set of activities that will satisfy the customers and make use of the company’s strength while successfully competing in the market place. The following activities are included:

1. To identify the needs and wants of the customers in order to provide a service/product that will satisfy them.
2. To develop a positive and challenging vision that will motivate the company to achieve its goals.
3. To develop the strategic direction of the company on the basis of its customers needs.
4. To conduct a competitive analysis of the products and services to determine the strategy to follow.
5. To identify the strength and weaknesses of the company that will impact the achievement of the desired goals..
6. To develop the action plans necessary to meet the Vision, satisfy the customers and meet the competitive needs.

B. DURATION AND MATERIALS

The program is approximately 16 hours in duration. The program can be divided into two days or can be administered in more sessions of shorter duration. This program includes assignments to be done outside the sessions. These assignments include listening to four planning tape and doing research in preparation for the next session. The participant will receive 4 audio tapes, a textbook and a planning workbook.

C.- BENEFITS

A clear understanding of the direction the company is planning to take

An understanding of the customer needs, the strengths and weaknesses of the organization

A defined set of action plans with goals and feedback mechanisms.

A clear definition of everyone’s role in meeting the corporate strategy

A common understanding of the competition and how it affects the corporate strategy.

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